27 years of successful experience and accomplishments in the areas of operations/operations management, sales/sales management, business management and development, key account management, human resources administration, inventory management and public relations, engaging in customer interaction with C-level decision-makers in the Document Management and Direct Marketing field(s).

Specialties:

Direct Marketing - Printing (variable digital and offset), Mailing, Kit-packing and Fulfillment

Multi-channel Direct Marketing Consultation, Implementation, Analyzation and Optimization

Database Procurement, Collection, Mining and Management, Lead Capture, Scoring and Nurturing with Automated Response Marketing

Document Management - Source Document Filming, Off-line, Near-line and On-line Data Archival/Retrieval (analog and digital)

Web Hosting and Management/Report Distribution

TEAMs:

LOCRIS™ http://www.ki-work.com/ki-team/locris
linkedinterims™ http://www.ki-work.com/ki-team/linkedinterims

Leadership Council Chair - Communications at Direct Marketing Association - Atlanta (Sole Proprietorship) [ Edit ] Sole Proprietorship ; Marketing and Advertising industry

2008 – Present (1 year)

Planning and execution of cross-channel communications regarding event announcements for DMA-A sponsored events as well as other pertinent news.

Membership and prospective membership database maintenance, direct-mail, e-mail marketing, social media networking and blogging.

The Direct Marketing Association of Atlanta is the leading trade association of businesses and nonprofit organizations using and supporting direct marketing tools and techniques.

DMA Atlanta advocates industry standards for responsible marketing, promotes relevance as the key to reaching customers and prospects with desirable offers and cutting-edge research, education and networking opportunities to improve results throughout the entire direct marketing process. DMA Atlanta gives members the tools to do their jobs better!

No recommendations for this position [ Request Recommendations ]

Senior Account Manager at Harris Interactive Media [ Edit ] Privately Held ; 11-50 employees ; Printing industry

January 2006 – Present (3 years 2 months)

Consultative resource for internal sales team for digital variable print & mail and fulfillment services - this includes cross-channel direct marketing techniques, services and applications (on-line and off-line).

Having great success in implementing donor acquisition direct marketing programs for the non-profit community, defining objectives and metrics, analyzing results, then optimizing further communications through cross-channels and in turn maximizing ROI.

Landed 1 year agreement for the purpose of donor acquisition with a major non-profit youth organization. We are managing all aspects of multi-channel marketing program to include copy, creative, branding, testing, direct mail, PURLs, e-mails, etc.

Landed high profile project, 2006 GA Teacher Gift Card Program through DOAS. We printed and distributed personalized letter packages containing gift cards to Georgia's 113,000+ full-time teachers in record time with 100% accuracy.

Largest Revenue Month - $152,000

9 visible recommendations for this position [ Manage ]

Senior National Account Executive at Direct Technologies, Inc. [ Edit ] Privately Held ; 51-200 employees ; Printing industry

February 2004 – January 2006 (2 years)

Sold direct mail advertising and fulfillment services (mix of digital b/w and color along with 1-6 color conventional offset and variable printing)

Landed a contract for production and distribution of variable info mortgage loan documents for Bank of America

Largest revenue month $147,000

3 visible recommendations for this position [ Manage ]

General Manager at Craftsmen Printing [ Edit ] Privately Held ; 11-50 employees ; Printing industry

January 2003 – February 2004 (1 year 2 months)

Shaped company’s vision for digital offering and in doing do so… maximizing profits by effective cost containment, streamlining operations

Duties included estimating all digital color and black and white output, variable info printing, mailings, posters, banners etc.

Upgraded our digital product offering to our customers/prospects by researching and entertaining proposals for machinery, software, etc.

No recommendations for this position [ Request Recommendations ]

Account Manager at Document Technologies, Inc. [ Edit ] Privately Held ; 201-500 employees ; Printing industry

October 2001 – December 2002 (1 year 3 months)

Supplied Georgia's largest fast food franchiser (Blimpie) with digital printing/binding services to support their training, marketing and legal communications departments

Managed document reproductions for City of Atlanta corruption case against former mayor Bill Campbell, et al and original trial as well as Appeals Case for State of GA vs. Sidney Dorsey – Projects ranged from hard copy of supplied documents to oversize trial graphics and document imaging too.

No recommendations for this position [ Request Recommendations ]

Account Executive at XYAN [ Edit ] Printing industry

January 2000 – October 2001 (1 year 10 months)

Had maintained #1 position company-wide in monthly sales standings nationally, since April/2001

Named Tier 1 Rep, Product Champion for SE Region for Books On Demand Division

Secured largest multi-year contract customer in XYAN history, $1.7 - $2.2 million in annual digital printing sales, Thomson Financial Publishing, a leading provider of data solutions for global financial institutions. TFP (now Accuity Solutions) maintains the most authoritative and comprehensive databases of banks, credit unions, and savings institutions worldwide

Second place in company-wide sales contest spanning 3-month period, yielding $118,825 in net-new business.

Largest revenue month - $313,000

2 visible recommendations for this position [ Manage ]

Senior Account Executive at Anacomp [ Edit ] Public Company ; 1001-5000 employees ; ANCPA, ANCPB ; Information Technology and Services industry

April 1998 – December 1999 (1 year 9 months)

Targeted to help guinea-pig a new web-enabled, sales force automation tool that allows for contact management, scheduling, marketing promotion mail merges, forecasting, etc.

Named as key account executive in my region to help facilitate and manage sales processes in Internet Document Management Services

Secured key contract with DOAS (Department of Administrative Services) for the State of Georgia - Sold Web-based Information Management/Report Distribution Tool.

Awarded Rookie of the Year for FY98, reaching 101% of my annual goal in six (6) months.