professional summary
David Liddell is a results-driven entrepreneur and business manager with senior executive experience and a balance of skills, including extensive strategic analysis and development and operational management experience with blue-chip industrial and FMCG companies. He has a strong background and interest in technology, and excellent general management skills. His career included executive positions at world-leading companies such as Sasol, PPC and SABMIller.
Since 2000, David has been a shareholder and director of Blueprint, one of South Africa’s leading business and development consultancies. He was until recently Financial Director of the Group. In 2007, he set up Promethian, a company that analyses and develops technology-based solutions for international firms.
Over the last 2 years, David has been primarily inolved with the Airline FFP and Loyalty Industries, and has completed significant reasearch and commercial evaluation of unique platforms and offers. He is acknowledged as an international expert on IFRIC 13 and the use of loyalty currencies.