PROFESSIONAL EXPERIENCE


ETOCHIA, 2003 – Present
Founder Executive

An Integrated Consultancy which deals in on/offline marketing strategy consulting as main focus area, then intermediary services, outsourcing, business advice, training and development as secondary services.

This main inclination takes the form of support to marketing communications or services outfits and end-users; then counseling to business operators in new products, new business, and new market development.


ASSURANCE BANK NIGERIA LIMITED (A Commercial Bank) 1991-2003.
a) Head, Marketing & Communications Division (Assistant General
Manager).
- Supervises the planning, execution of bank’s brand management
activities.
- Initiates and oversees all promotional efforts viz, advertising, personal
selling, publicity, direct marketing, event management, all other aspects
of promotions, as these affect the bank’s product/service rendition.
- Co-ordination of all marketing efforts of bank’s branches, to ensure
conformity and optimal performance.
- Ascertains the needs of customers and work in conjunction with the
Product Development Committee towards creating new products capable
of satisfying these needs.
- Overseeing all functions embodied in (b), below.

b) Principal Manager, Senior Manager, Manager/Head, Corporate Affairs
Department.
- To ensure effective execution of promotional activities of bank.
- Promoting goodwill among the internal and external publics of the
bank.
- Projecting corporate image of the bank.
- Counseling the bank’s management based on social political and
economic factors and understanding of human behavior.
- Prevention of conflicts and misunderstanding.
- Involvement in analysis of the trend of affairs and predicting their
consequences on the bank.
- Ensuring the establishment and maintenance of effective flow of
communication and full information within the bank.
- Promoting good government relations.
- Research into public opinion, attitudes and expectations.


GUY SARIES LIMITED (a marketing communications company) 1988-1991.
Head of Agency (COO/Gen. Mgr.); as Head, Media & Copy/Production Manager.
Activities as Head of Agency
- General administration of the Agency.
- Top level business procurement.
- Supervision and co-ordination of all departmental input.
- Liaison with the Board of Directors.

As Head Media & Copy/Production Manager:
- Media planning and execution.
- Purchase of space/airtime/site from media houses on behalf of Agency.
- Effecting placements in the media.
- Liaison with suppliers for costing and execution of production jobs.
- Concept formulation for advertisements, copy/script-writing and
supervision of final production jobs.


DELTA PALM LIMITED (an agricultural-based product manufacturing company) 1985-1988.
Marketing Manager
- Effective management of company’s brands.
- Formulation and co-ordination of all company’s advertising and other
promotional efforts.
- Enhancement of products’ distribution and appointment of distributors.
- Supervision of sale force activities.
- Ensuring regular feedback on customers’ reactions.
- Assessment of competitors’ activities.


KLASS ADVERTISING LIMITED (a marketing communications company) 1983-1985
Copywriter/Producer (Commercials), Press Relations Executive.
- Conceptualization and writing of copies for all advertisement and publicity
materials.
- Writing of scripts for broadcast commercials.
- Production of jingles and other broadcast advertisement.
- Coordinating all Agency’s press relations efforts.


DAILY NATION PRESS LTD (a newspaper publishing company) 1981-1983
Acting Features Editor; Staff Writer.
- Regular contribution of features articles.
- Editing, page planning of features materials.
- Interview of personalities as materials for features.
- General editing, compilation of submissions to the publication’s Editor.


NATIONAL YOUTH SERVICE CORP SCHEME (a one year compulsory national service) 1980-1981
Public Relations Officer (NYSC)
- Relationship enhancement between the Local Government Authority (LGA) and
communities.
- Ensuring adequate information from the LGA to the general public, through the use
of publicity materials.


MINISTRY OF SOCIAL DEVELOPMENT & INFORMATION (a department of a state government) 1975-1977
Assistant Youth Organizer
- Assist in the formation of youth organizations.
- Mobilization of youths for government initiated activities.
- Co-ordination of youths’ programmes.



EDUCATION
Ambrose Alli University, Ekpoma, Nigeria
Masters in Business Administration (MBA)

Obafemi Awolowo University, Nigeria
Advanced Diploma (Business Administration)

University of Lagos, Nigeria
Bachelor of Science Degree (Hons.) Sociology

Professional Association
Belongs to these related Professional Associations (at fellowship, membership levels): National Institute of Marketing of Nigeria (NIMN); Advertising Practitioners Council of Nigeria (APCON); Nigeria Institute of Public Relations (NIPR). Incorporated Advertising Management Association, London (IAMA)

More than 23 years of progressive career responsibility generally in marketing, with distinct inclination towards integrated marketing communications.

Industry experience spans consumer goods, consumer services, communications media, advertising, public relations, publishing, entertainment, social sector, retail, wholesale, non-profit, political electioneering.