Search Engine Optimization professional with documented success-promoting B2B products and services using web-based technologies. 4.5 years of experience in managing and promoting Internet marketing campaigns. One and half year experience in reengineering SEO content, and managing marketing projects with a focus on new-media.

Education: Executive MBA from IIM Bangalore.

Skills:

Internet Marketing:

• Learn about the client and about the industry, to identify those tasks and functions that would be facilitated with a web presence, and to articulate the purpose of the web site.
• To evaluate the site mission and goals on an ongoing basis
• To identify an audience, mange content inventory, define page schematics & define constructive processes for the web site
• Strong analysis of marketing metrics, including ROI on campaigns and effectiveness of response using Urchin & Webtrends
• Pay Per Click Management on Google
• Development of Micro sites for targeted marketing,
• Detailed SEO campaign effectiveness using web analytics for Micro sites

Organic Search Engine Optimization:

• Enrich the data/information of the web site with appropriate meta data
• To create and implement taxonomies for effective display of content and products
• Content management- content reengineering, domain research, drafting, sourcing materials, etc. and post-publication management of content.
• Web team management for multiple SEO projects.
• Over all successful team management by holding regular team meetings, review workflow on a daily basis and quickly pick up on any communication problems, offer support and suggest solutions.

Web Analytics

• Identify and measure, on an on-going basis, the key metrics that will be used to
  measure success of the website.
• Constantly proactive in testing and evaluating. Determine possible improvements, design a test, implement the test, and then review the results.
• Identify opportunities for optimization from established marketing programs, and pro-actively alert the team

Web development and maintenance tools:

• MS Office Suite, (Word, PowerPoint, Excel)
• HTML, Macromedia Suite, (Dreamweaver and Photoshop)

Content re-engineering:

Experience in research and analysis of client domain’s content, content development and restructuring existing information assets for optimal delivery of the website and ensure content on site is up-to-date.

Market research experience: 

Research and track competitive and complimentary websites. Research topics based upon management requests.

Personal skills:

Team player, Good communication, hard working and Fast learner. 

Experience:

4.5 years of experience in Organic search engine optimization