UK - pilot market research call campaign to Chinese restaurants
create your own work project
apply to project
sales / telemarketing > telemarketing
administrative support > data entry
advertising / marketing / PR > market research
In ki work since:
One of our contacts has asked us to undertake a pilot market research call campaign on behalf of a catering solutions company. The target market is Chinese restaurants, so ideally an English/Cantonese speaking agent would be best.
Initially our client wants to put one agent on the task, with a view to him/her making 50 calls per day. The initial market survey would be for 1000 restaurants which would mean we would want to run this for 20 days.
We would supply the contact details for the restaurants in a spreadsheet which will include the questions we are asking. The agent would have to fill in the details of the answers and customer details as per below before e-mailling the spreadsheet back for results achieved on that day so we will break the spreadsheet up into 20 sheets which will be one sheet per day.
Initial suggested script is :-
We are undertaking market research for "Company Name" [who are offering government compliant services to the Chinese Catering Industry] and would like a few minutes of your time. Please have you got time to answer the following questions, which will not take long:-
- Do you have Insurance in place for your business?
- Do you have a policy for reducing spending on energy?
- Do you have a website to advertise your business?
- Do you have a health and safety policy for the running of the business?
Would you be willing to receive further information and/or a call from an expert/partner who can provide you with assistance.
[collect name, address, contact number, email, time to call]
Thank you for your time
If interested, please quote your desired hourly rate.
my social networks:
copyright © ki work ltd. 2007-2009